Summary
Join us for a full day of leading-edge marketing solutions and tools you can immediately implement to boost your pharmacy’s edge. Discover tried-and-true plus new ideas for successfully promoting your practice, developing a marketing plan, building a social media presence and distinguishing your pharmacy from the rest. If you want to grow your practice, this is a can’t-miss event!
KEYNOTE SPEAKER
Gair Maxwell, Author, Keynote Speaker & Brand Strategist.
In a world full of noise, there is a strong competition to gain your audience’s attention. Your identity and reputation define your brand. Author of Big Little Legends, Gair will explain how your story is more than the products and services you provide. Learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand.
- Discover how everyday leaders are currently building irresistible brands.
- Discuss why identity and reputation are the “green eggs and ham” of brand building.
- Understand why video is both king and queen of communication media.
Registration includes:
- Recorded access to PCCA’s 2020 Marketing & Sales Symposium (8 hours+ of content) – great refresher content!
- Access to 2022 Symposium presentations and applicable handouts
- Video recording of 2022 Symposium – available for viewing for 90 days
- Downloadable audio recording of 2022 Symposium – available after 90 days
- In-person attendance includes lunch, snacks & beverages
Agenda
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Saturday
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All times are Eastern Time
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9:00 AM
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Welcoming Announcements – Amanda Cassel
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9:15 AM
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Big Little Legends – Gair Maxwell
In a world full of noise, there is a strong competition to gain your audience’s attention. Your identity and reputation define your brand. Join us in hearing from Gair Maxwell, author of Big Little Legends, to discover how your story is more than the products and services you provide.
- Discover how everyday leaders are currently building irresistible brands.
- Discuss why identity and reputation are the “green eggs and ham” of brand building.
- Understand why video is both king and queen of communication media.
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10:45 AM
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Break
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11:00 AM
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The Total Office Call – Erin Michael, MBA, MS, CPhT
- Discuss why it’s important to sell to everyone in the office, not just the practitioners.
- Learn best practices for marketing to practitioners and developing relationships with everyone in the office.
- Learn tips on how to overcome rejection.
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12:00 PM
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PCCA Updates & Announcements – Amanda Cassel
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12:30 PM
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Lunch
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1:00 PM
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How to Develop a Marketing Plan for Your Pharmacy – Erin Michael, MBA, MS, CPhT
- Discuss reasons for having a written marketing plan for the compounding pharmacy.
- Describe the components of the plan, dos and don’ts for development of the plan, and how to follow the plan.
- Explain how follow up is critical and who should champion the various parts of the plan.
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2:00 PM
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Marketing in the Digital Age: A Beginner’s Guide to Social Media – Corinn Ponton
- Discuss the importance of social media to independent pharmacies.
- Learn best practices for building a social media presence.
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2:30 PM
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Break
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2:45 PM
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The Art of Marketing: Interactive Workshop – Erin Michael, MBA, MS, CPhT
Join in these interactive case study roundtable discussions to learn best practices from the experts and each other. You’ll also learn how to put everything you’ve learned into a plan of action for Monday morning!
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3:45 PM
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Member Panel: Marketing Tips for The Busy Compounder – Michelle Gray, BScPharm; Mike Puffer; Leona Scorgie, RPhT; Bill McLaughlin
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4:45 PM
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Wrap Up & Adjourn
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Speakers
Erin Michael, MBA, MS, CPhT
Pricing
Virtual Attendance:
$475 CDN + Tax
Per Pharmacy (Unlimited Attendees!)
In-Person Attendance:
$475 CDN + Tax
Per Pharmacy Registrant