Seth Humble is PCCA's SEO Analyst. In this article he provides best practices and a clear path for pharmacy owners and pharmacy marketers who need help understanding how Search Engine Optimization (SEO) works, and how they can implement it themselves or through their website developer.

Bill Letendre walks you through the four main categories of business goals, according to experts. (Hint: They're not all financial.) He also explains why each type is important for pharmacies and provides tips for setting and achieving your goals.

Tim Murphy, Vice President of Lease Consultants Corporation, explains how pharmacies can lower their equipment costs with specific tax deductions they may not be taking advantage of.

Whitney Andrews and Michael Jones of PCCA discuss how strong cultures in a business lead to a stronger business overall.

Culture is created by the enhanced exposure to an organization’s mission, vision and values. If potential employees can see your values and behaviors as a business, this helps set the expectations and provide a positive experience for both current and future employees.

John Preckshot explains detoxification and discusses various methods of removing or diminishing toxins in the body.

To help pharmacies who have struggled and continue to struggle with the challenges brought on by this unprecedented time, we asked six compounding pharmacy owners about how they have successfully steered their practices through the pandemic. Here's what they had to say.

Bryan Prescott explains how the Consolidated Appropriations Act of 2021, and its update to the Paycheck Protections Program in 2021, provides financial relief for compounding pharmacies. Wondering if the expenses covered by PPP funds are tax deductible? Is there another round of PPP loans coming up? Who is eligible for a PPP loan in 2021 and how much are you eligible to receive? Bryan answers all those questions and more.

With the end of the year right around the corner, Bill Letendre, Vice President of PCCA's Pharmacy Management Services, provides a simple, clear pathway to reassessing your expectations and set your pharmacy goals for the upcoming 2021 year.

Mark Gonzalez, PharmD, is a clinical compounding pharmacist at PCCA. He has five exciting and practical tips that can help a pharmacy end the year stronger than they began.